Journal #19

Image: People protesting against violence

Asu Website: 

  • Logos- uses standers university statistics to persuade students.

  • Pathos- makes being an online student seem like you can have a life outside of school.

  • Ethos- uses years of experience to draw on the credibility of the university.


NAACP:

  • Pathos- Uses the unforgettable and unfortunate experiences of racism to persuade people to join the fight against prejudice.

  • Logos- Uses media as evidence of active engagement in fights for equality.

  • Ethos- Uses experts in all sorts of fields to support the movement and cause.  


Doctors Without Borders: 

  • Pathos- Uses the heart-wrenching experiences of poor people who need care and will die without it.

  • Logos- makes factual assessments about the organization’s success in the world.

  • Ethos- Uses years of experience and the credibility of doctors.

The purpose of the ASU website based on the strategies at hand is to persuade students to enroll at ASU. The strategies employed by the NAACP are two-fold. First to donate to the cause of equality, and second to share stories of individuals who have experienced inequality in order to shine a light on racism and its disgraceful nature. The Doctors Without Borders organization is to help and assist people who are suffering around the world. Specifically those in need of basic medical care that people need to just live.